Tineke Bright

Hi, I'm Tineke. I'm BIG into words, social media and everything digital.

Digital community manager at Localist

March 2011 - Present

Localist is a challenger brand that hit Auckland in June (the web part). I look after all our digital content: - Writing features and articles - Moderating content from the public - Sub-editing articles from contributors - Social media - Copywriting - Campaign management

Owner at Bright Copy

January 2010 - January 2011

FREELANCE COPYWRITER & MARKETER Recent projects • Vodafone – UK retail website • Waitrose - Recruitment campaign in national student press • RBS – student microsite and Trust Assured microsite • Natwest – student microsite and Money Manager campaign • Natwest Black Card • Natwest Stockbroking microsite • Runnymede Hotel and Spa – website copy and SEO • Crerar Hotels – website copy and SEO Please visit www.brightcopy.co.uk for more projects I’ve worked on recently.

HEAD OF COPYWRITING & MARKETING at Silvester Wyatt-Nicolle - advertising agency

November 2008 - April 2010

HEAD OF COPYWRITING & MARKETING Key responsibilities Art direction for client campaigns Project management for campaigns and websites Copywriting for press, direct mail, television and online Search engine optimisation (SEO) - keyword research and copywriting Critiquing of websites, emails and DM campaigns PPC campaign management and copywriting Management of marketing campaigns Website architecture, planning and business cases for new websites Press releases and articles for online and offline publications Training and mentoring staff - copywriting, marketing, SEO, PPC

SENIOR COPYWRITER & BRAND MANAGER at Central Capital Limited

November 2005 - November 2008

Key responsibilities PPC and SEO management for up 12 brands Management of direct response campaigns Art direction and copywriting for TV advertisements Ongoing management of website content for 12 brands Website architecture, planning and business cases for new websites Landing page optimisation - using best practice Marketing Sherpa guidelines Press releases and articles for both online and offline publications Banner copy for Tiscali, GMTV, AOL, Orange and Moneysupermarket.com Email to warm and cold data - current control has been copied by competitors Direct mail to warm and cold data - have beaten two industry experts in like for like tests Project management for key website projects Train staff on marketing, copywriting, SEO, reporting and analysis

ONLINE MARKETING MANAGER at Loot.com

June 2004 - October 2005

Key responsibilities Successful website re-design project - budget £100,000 Through-the-line promotions and brand campaigns Website content (copywriting, proof reading and design direction) Internal and external brand communication Public relations - writing press releases and liaison with media Presenting business cases for brand extensions to directors Management of PPC, SEO and affiliate marketing

Brand Manager at New Zealand Herald

December 2000 - June 2004

PROMOTIONS MARKETING MANAGER at New Zealand Herald

July 2000 - June 2004

Key responsibilities Management of above-the-line reader promotions and brand campaigns Copywriting of reader promotions and house advertisements Public relations - writing press releases, securing coverage of promotions Business cases - planning, reporting and analysis Securing international newspaper marketing awards

CIM

2007 – 2007

Diploma

Auckland University

1998 – 2002

Degree

Concentration: Bachelor in Business - Marketing

Tauranga Girls College

1993 – 1997

Concentration: English, Maths, Physics, Chemistry, Biology

2003

Diploma; Bachelor of Business

Concentration: Copywriting; Marketing

Reading, running, socialising